What the client wanted
Event planner Passion4Events was responsible for the VIP reception area at the MOBO Awards, one of Europe’s largest music award ceremonies. This is where the artists, record labels and other VIPs gathered for the pre-event reception and post-awards party. Passion4Events director Mark Jacobs wanted to use the MOBO Awards logo, which is a feature of the VIP area, to create a unique visual experience for guests. The logo is used when stars arrive and for photo opportunities at the event.