What the client wanted
The competition for eye-catching Christmas window displays is always at the heart of the festive period for the retail industry. Nowhere else is it felt as strongly as amongst the stores of Mayfair, the home of London’s most high-end and exclusive brands.
Standing out from the crowd here is everything; and turning heads at the lucrative time for pre-holiday shopping means more than just good sales. Brand awareness and relevance are key to ensuring that a luxury label like Dior demonstrates that chic styling and attention to detail have been carefully considered in every aspect of the customers’ journey.
Overcoming the challenges of council regulations and winter’s notoriously unpredictable weather, Motion Mapping were tasked with taking the idea of the Christmas shop window to a whole new level.