What the client wanted
Genesis’ creative agency ScienceMagic.Inc devised a novel way of showcasing its car outside an exhibition at the V&A to celebrate Korean pop culture.
The electric SUV can power plug-in appliances (including a microwave!), and the idea was to showcase these abilities while showing off a classic Korean-style arcade game.
Genesis wanted this idea to be engaging for the public and so grand that it covered the outside of the V&A.