What the client wanted
It’s the biggest jamboree celebrating the achievements of the audiovisual industry, and the AV Awards wanted to celebrate its 20th anniversary with something special. What better than a delicious cake? But not just any cake. Befitting the innovative and hi-tech nature of the industry, and the hundreds of talented and creative guests in attendance, this had to be a unique cake. How about a gigantic six-and-a-half-foot cake, with extraordinary sugary sculptures and incredible moving animations?