What the client wanted
Harwich’s annual Illuminate Festival is always a cause for the whole town to celebrate, but 2019 signified something even more special. It was to be the first stop for the worldwide launch of Mayflower 400. Culminating in 2020, it would mark 400 years since the famed ship embarked from England with America’s founding Pilgrim Fathers on board.
With the Mayflowers Captain Christopher Jones’ home situated on the waterfront of the town and the festival of light taking place right beside his historic residence, Harwich saw the perfect opportunity to combine these two celebrations to make one iconic occasion.
The truly global event meant that all eyes would be on Harwich, and Motion Mappings innovative touch would help honour both the town and the voyage that shaped modern America.