Aston Villa’s new club shop needed a standout centrepiece. IMA asked us to collaborate with them to deliver a dynamic projection onto their anniversary lion, creating a focal point that celebrates the club’s past, present, and future.
When Aston Villa FC wanted to open a new and improved store at Villa Park, they knew that a permanent installation would enhance the shopping experience.
They set out to create one of the biggest and most impressive club merchandise stores in Europe, and needed a standout feature to sit amongst the kit and merchandise ready for their opening date at the start of the season.
Projection mapping was the perfect addition to their ambitious plans.
The club had a lion statue created to mark their 150th anniversary, engraved with the names of every player to captain the team. It was the ideal canvas for our projection.
We set up a permanent projection installation which showcased the club’s greatest moments, notable players and other fan favourites directly onto the statue, creating a dynamic display on the striking centrepiece.
With the installation running long-term, we offer continuous support and keep things fresh and engaging, updating the content to reflect what is happening at the club and any key moments.
The installation was in place before the first home game of the 2024/25 season, and a large crowd of fans gathered outside on opening day as special guest Sharon Osborne cut the ribbon.
The projection quickly became a go-to backdrop for photos and videos shared across social and the media.
Aston Villa now welcome their supporters into a club store with a difference, and we’re excited to continue our partnership with IMA.
THE FINAL RESULT
GIVE US A SHOUT!
