For the second year running we were asked to bring immersive spectacle to the AV Awards in London.

BRIEF

It’s always a privilege to be asked to be a creative partner at the AV Awards, let alone being called back after the runaway success of our first appearance. Then, we projection mapped onto an enormous cake, this time we had the whole venue to work on, to bring the futuristic theme of the Awards from concept to a dazzling reality.

Everything this year was bigger and bolder, and the content had to reflect that. A new venue, the vast Evolution London in Battersea, needed an introduction suited to its dramatic space.

The theme of ‘The Future is AV’ meant big visuals, giant logos and dramatic shapes, all needing us to create an exceptional immersive experience.

EXECUTION

From the start to finish, we knew the award ceremony needed to look and feel as special as possible.

Teaming up with Epson and Holotronica, we projected spectacular 3D holographic scenes of underwater creatures and marauding dinosaurs onto a 20-metre hologauze screen from three Epson 25K projectors. The hologauze is almost invisible, so it allows the holograms to feel seamlessly created and truly at the cutting-edge of AV tech. A countdown then led to an an incredible canvas drop that unveiled the vast Evolution London space.

Throughout the night, we kept up the sci-fi inspired theme. Above the bar, short throw lenses gave precision control to cover a three-metre tall sphere with futuristic cityscapes and swirling designs, while a giant custom cut AV Awards logo was projection mapped to transform it into living letters of pattern and colour.

To keep the feel of the party of the future going throughout the night, we VJed the entire black-tie evening on a 40 metre LED.

WOW MOMENT

It was an evening of outstanding visual brilliance from the dramatic 3D hologauze and its curtain fall reveal, to a VJ party that gave the whole evening the feel of being at the event of the future, we’re delighted with how we could wow the professionals in the AV trade.

The awards logo and suspended orb were an outstanding success that showed off our capabilities with creative projection mapping.

Going even further than the previous year, our contribution to the night was a great way to celebrate the achievements of this exciting, ever-growing industry.

AV Awards 2019 logo 3d projected
AV Awards 2019 Projection behind the bar
Musician playing a set against a huge abstract projection on the wall behind him

GIVE US A SHOUT!