When Chelsea FC wanted to celebrate their new sleeve sponsor, BingX, with a striking spectacle, Motion Mapping brought the pitch to life. Using precise mapping and projection, we transformed half of Stamford Bridge into a bold, immersive canvas that wowed sponsors, partners, and attendees alike.
When the Brand Partnership team at Chelsea Football Club approached us for help in celebrating the launch of their new sleeve sponsor, global cryptocurrency exchange BingX, we were immediately on board. They wanted a big, captivating spectacle, which just so happens to be a goal we score on the regular.
The brief was to assist in creating a striking display on the Stamford Bridge pitch during an event for sponsors and partners. Chelsea FC wanted to loudly showcase the new sponsor, raise interest and excitement for the partnership, and produce something that could be used and recycled for the club’s social channels.
Chelsea FC provided the content, so it was up to us to ensure it was projected successfully and lost none of its impact in the process. The event took place in one of Stamford Bridge’s corporate boxes, which sits closer to one end of the pitch. Because of this, the display only needed to fill half of the playing field to be visible to the attendees. Using our media server software, we mapped the space to ensure clear, uninterrupted projection of the visuals during the event.
Projecting at a scale such as this always delivers memorable results. From the corporate box, attendees were able to soak in the bright and bold visuals about the new sponsorship cast across the pitch while they enjoyed the event. Content captured of the projection was used again and again across Chelsea FC’s social media channels, delighting followers and leaving a lasting impression.
Out-of-home projection is an incredible tool for enhancing the launches of products, sponsorships, campaigns, brands, and so much more. To build a WOW moment of your own, don’t hesitate to reach out to our highly experienced team; we’re ready to tackle anything.
THE FINAL RESULT
