Janssen Pharmaceuticals wanted to stand out at a Swiss medical conference. Their challenge was to make complex pharmaceutical information into something engaging to draw curious crowds. Our solution: an interactive exhibition wall where projection, motion, and touch sensors turned data into discovery.
Janssen Pharmaceuticals, an innovative pharmaceutical company headquartered in Belgium, understands that the world of medicine is a vast, complex, and complicated thing.
When showcasing at a Swiss medical conference, they knew that to truly engage attendees, they would have to go beyond a passive informational and promotional display. Their creative agency reached out to us with the goal to capture attention and educate the guests of the conference – a goal that needed to be swiftly implemented.
After speaking with the client’s agency and identifying their goals, we decided on a projected exhibition wall for the conference centre. Content would be projected along this wall in three parts, essentially guiding visitors through the passageway while engagingly displaying Janssen’s product information and research.
Building a memorable experience was essential, so we incorporated interactive touch sensor elements and eye-catching moving visuals into our concept.
With a fast turnaround of a single month for concept creation, logistics, and installation, our team had to get to it. We were provided with the client’s assets and tasked with creating all the content to be projected.
For the first section of the wall, we projected around a screen that had media playing on it, creating a seamless overlap to appear as if the content was breaking the boundaries of the screen.
For the second section, we used touch sensors via projection just behind the display print, allowing guests to touch certain parts of the wall and trigger transitions and different pieces of content to appear.
For the third and final section of the wall, we used 3D mapping to shape content perfectly to the curvature of three open books. This made the content look realistic on the pages: sentences being written, images being added, a puzzle being solved. Without 3D mapping, it would appear warped on the curved surface.
The WOW moment? A unique and engaging display, capturing the attention of those passing by and successfully encouraging guests to view and interact with the presented information. The concept was designed to drive engagement at the exhibition stand, using projection to add a striking new dimension. It stood out from other displays and attracted a curious crowd eager to see something fresh and different, providing conference guests with information that was easier to digest and certainly memorable.
THE FINAL RESULT
GIVE US A SHOUT!
