Colchester High Street Fenwick store shows Christmas projection on windows in front of crowds

Using a a festive storefront projection we made Fenwick department store the heart of Colchester’s Christmas.

BRIEF

Department store Fenwick in Colchester wanted to create a real wow factor for the Christmas Festive Showcase using its Christmas branding. We transformed the front of the shop into a giant projection surface and created a standout high street spectacle ahead of the Colchester Christmas lights switch on.

CONCEPT

Working with Fenwick and KAT Marketing, we created a Christmas story to entertain the shoppers of Colchester. As well as a visual story, we also created a soundtrack to connect emotionally with the public. Our projected film was launched immediately before the big Christmas lights switch on, and the animation was then made available to view in store throughout the festive season.

WOW MOMENT

Thousands of people turned out to see the animation and the Christmas lights being switched on. The shop front acted like a cinema screen which gave even more impact to our projection mapping. It captured the crowd’s imagination and provided the perfect lead in to the Christmas lights.

The reaction on social media was amazing with people commenting on how much they enjoyed the show.

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“It’s lovely to watch children’s faces staring agog. If you can retain the attention of the young on people’s shoulders in the cold, then it clearly did the job it was supposed to do!”

Katie Skingle / Director of KAT Marketing
Colchester Fenwick Christmas festive window video mapping draws crowds

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