Guerilla projection mapping (also known as “street projection”) is one of the most unconventional – and effective – ways of reaching audiences and getting your message across. There’s a reason why political activist groups such as Extinction Rebellion have turned to guerrilla marketing tactics such as street projection: they catch people off guard and gain their attention more effectively than almost any other advertising medium.
Much of the power of projection mapping is in the medium itself. Unlike posters, banners, billboards and other forms of traditional advertising, projections can move and change, and even incorporate the surface of the structure, landscape or landmark into the display itself. No other form of advertising has the impact of street projection, and a growing number of business and organisations are harnessing the power of guerrilla projection mapping to draw attention to their products, services, events and campaigns.