Whether you’re an established brand or you’re launching a new product, you need a kick-ass way to ensure the world knows about it. Projection mapping is a lucrative option for marketers, as it gives an unusual and memorable way for companies to let people know about their product during a short pop-up event.
What is a Pop-Up Event?
Firstly, for those new to the concept, a pop-up event is where something like a retail shop or restaurant opens for a short amount of time in order to showcase a product or raise awareness of a brand. These events can vary in length, ranging from a few days to a month.
As well as being popular amongst brands, marketing companies will regularly use pop-up events to raise awareness for TV shows and movies.
How Could Projection Mapping Enhance Your Pop-Up?
Projection mapping has many advantages, but what makes it so appealing to a pop-up event is that it’s eye-catching and versatile. Which means whatever you can dream up, we can produce it, helping you to make your event as successful as possible. Here are just a few ways you can use projection mapping to boost your pop-up.
Whether it’s binging the latest TV show on Netflix or queuing up to see the midnight release of the latest blockbuster. Movies and television are big money, which means there is always a lot of competition when it comes to marketing.
Which is where projection mapping comes in, as here we can bring elements of your production into reality, making you the talk of social media. Take the Netflix smash hit show Stranger Things. Using our technology, we could make nearby buildings look like they belong in the Upside Down. We could even bring the Mind Flayer to life.
It doesn’t matter if you’re a major brand or new to the market – you need to get tongues wagging in order to get those sales. Take a pop-up shop for a brand-new perfume, by using projection mapping, you could turn the inside of your venue into what that perfume evokes with its smell. Perhaps you’d like a poppy field or a seascape, you may even want to make your room look like it’s in the middle of space.
The same goes for the outside of your pop-up venue. Perhaps you’re a jewellery shop specialising in engagement rings, and you’d like to open a pop-up shop on a busy street in London. In order to get busy shoppers to take notice of your shop, why not use projection mapping to transform your venue into a wedding cake or present box?
Restaurant and food-related pop-ups have become increasingly popular over the last few years. Whether it’s a famous chef or a Great British Bake-Off contestant, people love to visit and taste the foods these well-known cooks have to offer.
The same goes for popular foods – like chicken wings or macaroni cheese – and even massive brands (i.e. Magnum or Walkers) who would like to have a pop-up event. To make your event really pop, you can add projection mapping to advertise or add to that event. Just think, for cheese-lovers, a projection of melted cheese running down the walls!
or get in touch to have a chat about how we can WOW your audience!