Help for Heroes and St Edmundsbury Cathedral
“It came out looking beautiful, and the message came through really well time after time.”
What the client wanted
Help for Heroes, the charity representing ex-armed forces personnel, wanted an inspiring way to highlight its new Cut the Clock campaign. The charity’s research found it took, on average, four years for a veteran in need to reach out for mental health support. They wanted a campaign buzz that lowered the stigma faced by veterans while encouraging fundraising activities.
We were delighted to work at no cost for Help the Heroes and partnered with global AV equipment rental service PSCo who provided the cutting-edge Epson projector. We worked with the charity for the ideal imagery for its Cut the Clock campaign, including a “stigma clock” as a visual countdown of the four-year wait. We then used our clever software to display it onto St Edmundsbury Cathedral in Bury St Edmunds in Suffolk.
Draped in a giant image of the Union Jack, the cathedral looked incredible. Everybody stopped to admire the display but more importantly soak up the messaging for the Cut the Click initiative. The result was so striking it was shared widely on social media and was picked up by the local press. Help for Heroes also asked Motion Mapping to repeat the campaign at Colchester Castle and Clacton Town Hall.
What the client says
“We were initially concerned at the prospect of using one projector to deliver effective projection on the buildings, particularly St Edmundsbury Cathedral, which was so very high for just one projector. I doubted whether the Epson projector could deliver a clear and bright image on the remarkably high spire. But lo and behold it came out looking beautiful, and the message came through really well time after time.” – Ann Scott, regional marcomms officer at Help for Heroes.