Bringing the MOBO Awards Logo To Life
“The logo received a lot of coverage on social media and we got a lot of great pictures”
What the client wanted
Event planner Passion4Events was responsible for the VIP reception area at the MOBO Awards, one of Europe’s largest music award ceremonies. This is where the artists, record labels and other VIPs gathered for the pre-event reception and post-awards party. Passion4Events director Mark Jacobs wanted to use the MOBO Awards logo, which is a feature of the VIP area, to create a unique visual experience for guests. The logo is used when stars arrive and for photo opportunities at the event.
Our concept
Mark, who has worked with Motion Mapping on other projects, approached us to see if we could transform the MOBO Awards logo. After discussing the possibilities, we used projection mapping to bring the logo to life. We worked with Mark to source the materials for the logo, build it and design the visuals for projection mapping. Our animation featured a range of special effects, including flames, to really light up the space.
The result
Mark and the MOBO Awards team were delighted. Our projection mapping provided a completely different approach to previous events. “The logo received a lot of coverage on social media and we got a lot of great pictures,” says Mark. “It was very different to previous years – Stuart created that wow factor!”
What the client says
Being able to offer the MOBO Awards a unique way to customise their logo helped Mark showcase a new and creative way of making an impact at the awards. “It was good for us to demonstrate yet another service that we can offer that’s completely bespoke and customised,” he says. “This shows we can go one step further by working in collaboration with Stuart on projection mapping. I’d definitely recommend working with Stuart.”
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