CHELSEA FC (PITCH PROJECTION)
Film: Chelsea FC's pitch at Stamford Bridge projection mapped for the BingX sleeve sponsor launch.
Chelsea FC signed BingX, the cryptocurrency exchange, as its new sleeve sponsor and wanted to mark it with something big at Stamford Bridge. The Brand Partnership team asked us to put it on the pitch.
The guests watched from a corporate box nearer one end of the ground, so we only needed to fill half the playing surface. Chelsea supplied the content and we mapped it to the grass with our media server software. Sponsors and partners took it in during the event, and the club used the footage again and again on its social channels. The Chelsea FC case study has the detail.