Dior New Bond Street in London Projection Mapping Store Front
Film: Dior's New Bond Street store front at Christmas, moving projected graphics across the flagship for the festive build-up.
Dior’s New Bond Street flagship sits among the most exclusive shops in Mayfair, and at Christmas every one of them competes for attention. For its Christmas campaign we projection mapped the whole store front.
The visuals came from Dior’s creative agency, with festive themes and the brand’s woodland fairy tale range. We fitted them to the building’s architecture so the front read like a wrapped present. The projectors sat in weatherproof enclosures six storeys up on a neighbouring building, and the show ran for about three months through an English winter and within the council’s rules. The Dior case study covers the planning.