DR MARTENS (GUERILLA MARKETING)
Motion Mapping helped Dr Martens with their New Order guerilla marketing campaign using projection mapping.
Dr Martens launched The New Order magazine with a quick pop up projection from us, put up with a small kit and no need for anything on site.
The content can be tailored to each location and changed in an instant, and our projectors run on batteries. A guerrilla launch like this is made to stop people on the pavement and get them reaching for their phones. We have also worked on an interactive LED floor for the brand. Guerrilla launches are covered on our guerrilla projection page.