Pick A Pride, Back A Side (Women’s Football Weekend)
Film: Pick A Pride, Back A Side pop up projections for the FA's women's football weekend, by Motion Mapping.
Pick A Pride, Back A Side was a set of pop up projections for the FA’s Women’s Football Weekend. Supporters from the Merseyside and North London derbies came out to see giant images of their clubs’ star players on landmarks in their own areas.
Projecting in each club’s home patch put the images in front of the people most likely to care. We planned the locations and sight lines beforehand, set up quickly with back-ups in place, stayed on site throughout and left each building as we found it. The out of home projection page collects more of our street campaigns.