Flannels Liverpool Opening Corner Projection
Film: corner projection on the new Flannels store front in Liverpool for its opening, by Motion Mapping.
Flannels opened a new store in the Owen Owen building in Liverpool, and we projected across most of the building’s corner for the opening. The content shows the brands sold inside.
The installation is permanent, so the projection did not end with opening night. We change the content remotely for each season and campaign, which keeps the corner current without anyone climbing a ladder. A corner is a tricky surface because the image has to wrap two faces at once and still read from both sides. Our retail projection page shows more store work.