GUIDE DOGS FUNDRAISING WINDOW DISPLAY
Film: Guide Dogs Week fundraising window display in Felixstowe, puppies projected onto the high street.
For Guide Dogs Week, Penny Parker of the charity’s East and Mid Suffolk fundraising branch rented a shop window on Felixstowe high street and wanted something the charity had never done before. We gave her puppies.
Our short film of inquisitive puppies was projection mapped onto a custom cut foam board in the window, with clear ways to sponsor a puppy, volunteer or give. It ran day and night. Penny took bookings for talks and the branch had enquiries from new volunteers, while people came across town to see the window and donate. The shop owner said she had never seen so many people stop at it. Read the Guide Dogs case study.