Ice Wall Projection Mapping
Film: ice wall projection mapping for Identity at the FMBE Awards, a galaxy and fire mapped onto a wall of ice.
Identity, the events specialist, sponsored the Field Marketing and Brand Experience Awards and wanted something on stage that was not another flat screen. We partnered with PSD Ice Art to build a wall of ice and projected through it.
The content told the story of Identity’s services and clients in video and animation, played through the ice. It held the stage as the backdrop all evening with no sign of melting, in front of a room full of people who judge brand experiences for a living. The ice wall case study explains the build with PSD Ice Art.