INSOMNIA COOKIES (‘U Up?’ PROJECTION campaign)
Motion Mapping helped Insomnia Cookies with their 'U Up?' campaign by creating bespoke building projections.
To launch Insomnia Cookies’ first UK store in Manchester, we projected its ‘U Up?’ campaign onto buildings across the city after dark. The message was aimed at late workers, students and partygoers, calling them down for a warm cookie.
A brand that sells cookies late at night belongs on the walls after dark, when its customers are out and awake. Nothing was left behind on any of the walls. Our guerrilla projection page covers store openings like this one.