Interactive Scratchcard Projections
Film: an interactive scratchcard projected onto a wall, for out of home ads and brand activations. By Motion Mapping.
A scratch-off game we built for a doughnut business and projected high on the side of a tall building at night. Passers-by scanned the QR code in the projection, played the web game on their phones and watched the projection change as they went.
Winners got a code for free doughnuts, shown on the projection and sent to them by email, and the walk to the shop to claim it is what brought people through the door. Any large wall in a busy place can carry a game like this for an advertising campaign or a brand activation. More outdoor campaigns are on our out of home projection page.