JAGERMEISTER POP-UP
Film: the Jagermeister pop-up, a projection installation inside the factory in Hanover for the brand's marketing collateral.
Jägermeister wanted new point of sale and marketing material for Manifest, aimed at young adults and rooted in its German brewing heritage. So we took our projectors into the factory.
Using artwork from the Jägermeister marketing team, we put big messages across stacks of wooden barrels where the liqueur is aged, and tighter ones on the end of a single barrel. The larger barrels made an atmospheric screen for photographs. In the brewing hall the tall metal vessels became backdrops for messages and images. Everything was shot for the promotional film and the campaign material. The Jägermeister case study shows more.