Janssen EACS Interactive Wall
Film: Janssen's interactive wall at the EACS conference in Switzerland, projection, motion and touch turning data into discovery.
Janssen Pharmaceuticals needed its stand at the EACS medical conference in Switzerland to make complex research easy to take in. Its agency came to us with one month to get from idea to install.
We built an exhibition wall in three parts that guides visitors along a passageway. In the first, projection spills out around a media screen as if the content has broken free of the frame. In the second, touch sensors behind the print trigger new content when a hand meets the wall. In the third, 3D mapping writes across three open books in a cabinet, following the curve of the pages. We made all of the content from Janssen’s own assets. Each section is explained in the Janssen case study.