Launching the Lamborghini Urus
Film: the Lamborghini Urus launch in Edinburgh, a projection mapped logo for Tapestry Events by Motion Mapping.
Tapestry Events brought us in to add some buzz to the launch of the Lamborghini Urus in Edinburgh. We started with the badge. Our team built a large animated Lamborghini logo and projection mapped it as the focal point of the room.
The mapping carried on beyond the logo. We added more projection around the space so the whole room shared one look, rather than a single feature on one wall. A launch like this is made for one evening and one audience, and the venue goes back to how it was once we pack down. More launches and awards nights are on our event projection page.