Mastercard Digital Inclusion Pop Up Projections
Film: pop up projections for the Mastercard Nobody in the Dark campaign on digital and financial exclusion.
Mastercard’s Nobody in the Dark campaign set out to raise awareness of people left digitally and financially excluded, and we ran pop up projections for it.
Projection put that message on the street after dark, with no screen to book and nothing to build. For a campaign about people who are easy to overlook, an image appearing on a wall people pass every day is a direct way to make them look. Our out of home page has more campaign work.