Park Row (immersive DC Comics THEMED restaurant)
Film: Park Row's immersive projection, a private dining room in the DC Comics restaurant mapped into Gotham City.
Park Row in Soho is the first restaurant in the world built around DC Comics, and it asked us to turn one of its rooms into a private party space set in Gotham City. All four walls of that room became the screen.
Four projectors sit in the ceiling, mostly out of the eyeline of anyone at the table, and their images meet on the walls with no visible gap or join. We produced 10 pieces of content for the room, from a stormy sky over the Gotham skyline to a field of twinkling stars, and loaded them onto a management system that runs from a tablet. Diners pick what plays while they eat, and they can upload their own content too. The full build is in our Park Row case study.