The Big Hoot
Film: The Big Hoot for St Elizabeth Hospice, out of home projections on Ipswich landmarks ahead of the owl trail launch.
Out of home projection on three Ipswich landmarks, to build up to St Elizabeth Hospice’s Big Hoot art trail of 50 owl sculptures in 2022. The buildings were a former R&W Paul silo, the old Customs House on the Waterfront and Suffolk County Council’s headquarters.
We lit them on an autumn night, months before the trail opened, with bold colour and the partner logos and hashtags. The hospice ran the trail with Wild in Art, and presenting partners ABP Port of Ipswich, Suffolk County Council and Ipswich Borough Council were on the buildings too. For us it was a job on home turf. Read how the night came together in the Big Hoot case study.