Yumove “Thank you Dogs” campaign
Film: the YuMove Thank You Dogs guerrilla projection, made with YuMove to go with its lockdown TV adverts.
In February 2021 YuMove ran its second burst of TV adverts, and we added a guerrilla projection to go with them. The message thanked dogs for getting us through lockdown.
The footage was real. YuMove customers sent in films of their own dogs, and we picked high profile London spots whose surfaces could carry that much detail. A dog’s face has to be sharp to work at building scale, so the choice of wall mattered as much as the content. Our out of home projection page has more campaigns like this.