Zoo & Tourism Week Shard Guerilla Projections
Film: a penguin projected on The Shard for Zoo & Tourism Week, a guerrilla projection by Motion Mapping.
Asked how to get London talking about zoos, we put a dancing penguin on The Shard for Zoo & Tourism Week.
It was a guerrilla projection, and it worked: some people followed the projector beam through the streets to find out where it was coming from. More of this on our guerrilla projection page.