Walking down the street, we rarely take the time to stop and admire the buildings around us. That is, unless that building is lit up with fantastic and bespoke video animations.
Whether you’re trying to make an event like your wedding unforgettable or you’d like to raise your brand awareness with a spectacular marketing stunt – projection mapping onto buildings is a new and eye-catching way to create an outstanding WOW factor.
As simple as a building projection sounds, they can be complete showstoppers that turn a normal event into something spectacular that your guests will be talking about for years to come. Here are just a few of the other advantages video mapping onto buildings could bring you.
If you’re a company or a charity who would like your message to be both memorable and reach a wider audience, then projecting motion graphics and film onto buildings is an extremely effective marketing strategy. For, as well as those at your event or who see the video display in person, it’s extremely likely that people will photograph the projection and share it across social media. You may even attract some local press coverage as a result.
Take our projection mapping display for Help for Heroes, the British Armed Forces’ charity. Here the clock counted down the average four years it takes a veteran to seek health for mental health problems. The clock received a lot of press and helped reduce the stigma of mental health.
Sometimes you just want your event to stand out. Whether it’s a wedding or a birthday party – which many of your guests will attend numerous times a year – you want your special occasion to stand out above all the rest. Which is where projection mapping comes in, as this magical addition to your big day will be remembered and talked about years into the future.
For one couple’s wedding day, we assembled images of San Diego (where the groom proposed), as well as romantic imagery and fireworks, and projected them onto the exterior of Calthwaite Hall in Cumbria using the latest 3D projection mapping technology. The display created a real impression with the guests and provided the happy couple with memories they’ll cherish forever.
Perhaps the best advantage of projection mapping onto buildings is that the only limit is your imagination. Whatever you want for your animation or video is totally up to you. Whether you work with us to create your bespoke animation or outsource and bring the content to us, we’ll ensure that your finalised video will look spectacular when projected onto your chosen venue.
With unpredictable weather, it makes sense that you might not want your projection outdoors – especially at a wedding or party. Well, with us, projection mapping is completely versatile, meaning we can project your visuals on a feature wall indoors too.
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