Our guerilla projection mapping services are all about creating big reactions for big impact. Unexpected, unconventional and undeniably exciting, using projection mapping in this way gets you noticed instantly, as well as keeping the buzz alive on social media and in the press. If you’re looking for the ultimate stop and stare activation, this is it.
Guerilla projection is a bold promotional tactic that uses the art of the unconventional for the most impactful results.
This type of projection is both agile and powerful. We can rove around sites to ensure you get the best footfall and coverage opportunities, and make decisions on the ground about your next move to ensure your project is a successful and memorable one.
If you’re looking to make a splash, this is the projection style for you – and it’s something we’re experts in. The Motion Mapping team have worked on plenty of guerilla projection projects over the past few years, and know how to make the most of the opportunity it presents, so we’ll be able to guide you through it.
We work with you to carefully plan your project – and we keep it between us, since this style of projection is all about mastering the element of surprise. We focus on planning multiple sites for your project so that we can keep things flexible while it’s happening, and making sure it’s as impactful as possible. As long as there’s a clear line of sight (even if it’s up to a mile away!) we can make it happen, operating discreetly while delivering bold, unmissable visuals.
Whether you’d like us to put on a show using artwork you supply, or work through the full creative process together, our team of experts can be as involved as you like in how the idea is brought to life.
One of the major advantages of guerilla projection is how quickly we can set up and take down. With minimal equipment and no need for on-site infrastructure, we’re in and out before you know it, keeping your campaign sleek, fast, and fuss-free.
There are lots of options for how you use it too. Guerilla projection is a fantastic choice as a teaser for something upcoming, can be made into a touring activation if you’re looking to bring different locations into one project, and also makes a great addition to events, allowing you to capitalise on increased attention and footfall.
Guerilla projection mapping is one of the best ways to unlock instant publicity opportunities – it’s a standout choice for social content, PR buzz, and headline-grabbing stunts – as well as making a splash at the location of the projection itself. It’s fun, memorable, and great for brands looking to be noticed.
It comes with other benefits too; the content can be customised to the location being used, and changed in an instant. Our projectors use batteries powered by green energy sources, so if sustainability is a concern, do talk to us.
As well as the execution of your project, we can offer the content capture side of things as well – so there’s no need to source an additional supplier to shoot photos and video of your project to use in PR and marketing materials.
THE POWER OF STOP AND STARE
It can be a challenge to grab attention in today’s world. People scroll past content in seconds, and traditional ads flood our eyeline almost the moment we leave our homes. So making someone stop and stare in real life? That’s rare, and it’s also powerful.
And when one person stops and stares, others do too. Crowds gather, hands scramble for phones to capture the moment. Social media buzz starts organically, and can be taken even further by your own online and PR activity.
That’s what guerilla projection can do. We’ve worked on projects for Nike, American Express, and plenty more – so whatever you’ve got in mind for your big moment, we’re the people to make it happen.
Motion Mapping took on our clients ideas and exceeded all expectations with show stopping projection mapping on the front of our clients venue. We look forward to working with them on many more projects moving forward.
MARK / PASSION 4 EVENTS
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