If you’re planning a pop-up event to promote an established brand, startup or new product, you need a kick-ass way to capture the attention of passing footfall. Pop-up projections are a great way to make your event stand out from the crowd, creating a memorable and unique interactive experience for anyone who sees it.

What is a Pop-Up Event?

Firstly, for those new to the concept, a pop-up event is where something like a retail shop or restaurant opens for a short amount of time in order to showcase a product or raise awareness of a brand. These events can vary in length, ranging from a few days to a month.

As well as being popular amongst brands, marketing companies will regularly use pop-up events to raise awareness for TV shows and movies.

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How Could Projection Mapping Enhance Your Pop-Up?

Projection mapping has many advantages, but what makes it so appealing for a pop-up event is that it’s eye-catching and versatile. Which means whatever you can dream up, we can produce it, helping you to make your event as successful as possible. Here are just a few ways you can use pop-up projection mapping to boost your event.

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Movies/Television launches

Whether it’s the latest show on Netflix or a new blockbuster movie, films and TV shows are big business, which means there’s always a lot of competition when it comes to marketing. Pop-up events are a great way to promote your work, but how do you turn your premiere into the talk of the (tinsel)town?

This is where projection mapping comes in. Take the Netflix smash hit show Stranger Things. Using our 3D projection mapping technology, we could make nearby buildings look like they belong in the Upside Down. We could even bring the Mind Flayer to life. In fact, using pop-up projection techniques we can bring any elements of your production into reality!

Product launches

Take a pop-up shop for a brand-new perfume: a pop-up projection display could turn the inside of your venue into what that perfume evokes with its smell. Perhaps you’d like a poppy field or a seascape – you could even transform your pop-up space into outer space!

The same goes for the outside of your pop-up venue. Perhaps you run a jewellery shop specialising in engagement rings, and you’d like to open a pop-up shop on a busy street in London. In order to get busy shoppers to take notice of your shop, you could use projection mapping to transform your venue into a wedding cake or present box!

Food pop-ups

Restaurant and food-related pop-ups have become increasingly popular over the last few years. Whether it’s a famous chef or a Great British Bake-Off contestant, people love to visit the eateries and taste the foods these well-known cooks have to offer.

Pop-up events are also used to promote popular foods – like chicken wings, ice cream and crisps – from well-known brands such as KFC, Magnum and Walkers. Pop-up projections can really make these events “pop”, and the only limit is your imagination. Just think, to promote a cheese product you could display a projection of melted cheese running down the walls!

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