Create immersive and engaging campaigns with jaw-dropping WOW moments. Showstopping experiential visual displays using projection mapping send social media wild and get people talking.
Why projection mapping for experiential marketing?
It’s all about engagement. Something new, intriguing, and visually stunning draws in your target audience.
We’ve used projection mapping with awesome results at many high profile events and destinations. Stonehenge? We projection mapped that for DJ Paul Oakenfold. On the front of buildings? Yes, they’ll transform into anything you want.
If you think your new product can’t work with projection mapping, you’d be wrong. Our techniques succeed with just about anything. Giant six-foot cake? Tick. We did that, and 90 million people have watched it online.
We brought the Sky TV studios putting green to life during the Ryder Cup, and we even projection mapped through a three-metre-wide ice wall at the FMBE Awards!
Some of the brands and venues we work with
Integrate projection mapping into experiential marketing and brand activations
Experiential marketing, or engagement marketing, is loved by marketeers because it gets customers involved and is often shared widely on social media. Mostly involving the clever use of new tech, projection mapping is a perfect media to embrace.
Perfect for brand activations, or to attract attention for an event, we can offer a new dimension to your experiential marketing campaign.
Projecting in ‘3D’ on to any building or object attracts your target audience immediately to whatever experiential mechanism you’re going to use to connect with them.
Are you an marketing expert looking to add something special?
We’ll help you create an epic experiential marketing campaign that will make any brand activation go with a bang. Add the WOW factor and get everyone talking!
How does projection mapping work?
Using a combination of hi-tech but discreet projectors, cool animation and modelling software, and whacky minds, we create animations or films that interact and bring inanimate objects, including whole buildings to life.
Think more traditional 2D video mapping, which has been used widely for many years, and give it the full 3D upgrade, making for extraordinary new visual effects.
If you’re planning brand activation, what better way to introduce the WOW factor than including projection mapping in your plans? You’ll grab customers’ attention and get your product talked about.
Which events are ideal for projection mapping?
Any event that uses AV tech is enhanced with a projection mapping display. Of the endless opportunities, here are some of the most common:
- Product launches, from cars to fashion
- Concerts or record releases or videos
- Retail events, from big launches to in-store displays
- Corporate events (conferences, launches, openings)
- Private functions and weddings
- And much more
Working with Motion Mapping
Integrating projection mapping with your experiential marketing or brand activation campaign takes just five simple steps.
- Contact us to discuss how projection mapping can add genuine WOW factor to your campaign.
- Provide us with a site layout, or we arrange a site visit, so we can best envisage how things will work.
- We’ll then create a storyboard for your animation, although you might have this in mind already.
- We’ll produce your animated sequences.
- We work with you for the launch of the campaign to ensure everything goes as planned.
If you have an established AV team that is keen to introduce projection mapping as a new weapon in its armoury, we’re available to act as consultants, including sourcing all the necessary hardware and software.